MAM
PRP Group welcomes Shailja Patyal back as vice-president
Mumbai: PRP Group has appointed Shailja Patyal as vice president of PR Professionals, marking her return to the senior leadership team. With over 16 years of experience in communications and marketing strategy, Shailja’s comeback promises to drive the group forward, focusing on enhancing client management, stakeholder engagement, and team collaboration.
Patyal’s strategic vision at PR Professionals will align teams to foster better communication with clients and ensure seamless service delivery. Known for her collaborative leadership style, she excels at bringing together diverse teams to leverage their strengths and achieve common goals.
Prior to rejoining PRP, Patyal held key positions at multinational companies such as SMEC – A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her leadership abilities and strategic acumen. Her expertise spans marketing strategies, organisational development, people communications, client relationships, and conflict management.
PR Professionals, founder & managing director, Sarvesh Tiwari expressed his excitement: “We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company’s foundation and her return brings valuable experience and strategic insight that will propel PRP forward.”
Patyal, equally thrilled, shared: “Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I’ve never been away. I am excited to collaborate with this talented team and contribute to the company’s ongoing success in my second innings with PRP.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
