Brands
Prowatch confirms expanding the smartwatch portfolio
Mumbai: Riding on the wave of the phenomenal response on its ZN and VN Series, Prowatch, the smart wearable brand launched in April 2024 by Lava International Ltd, has confirmed plans to expand its smartwatch portfolio following market sentiments and rising consumer demand.
The announcement comes against the backdrop of one-month celebrations of Prowatch’s launch sustained through brand campaign, ‘Tough Hain Pro’. Having garnered applauds from the notable tech influencers and media fraternity, the ongoing 360-degree campaign has achieved tremendous traction for the product, creating mass popularity amongst the young generation. Across 1000 retail outlets, Prowatch experiential zones are created for an elevated in-shop experience. With the response being overwhelming from across markets the success of Prowatch indicates at the rising appetite for smart wearables across markets.
Speaking about Prowatch, Lava International Ltd head of marketing Puravansh Maitreya said, “Prowatch is envisioned to redefine affordable technology in the growing smart wearable industry, with quality, accuracy and relatability. From its launch till now, our focus has been on experiential marketing to enable users experience the product in real life scenarios. The early reception has been encouraging as we continue to expand the portfolio with best-in-class affordable technological innovations.”
Under the campaign, as a part of its marketing strategies, Prowatch on-boarded influencers from different walks of life showcasing the utility and value of the product in different facets of life, alongside creating superlative experience for distributors, retail partners and customers across various touchpoints, fostering robust dialogue and collecting real-time reviews. The launch of the Prowatch witnessed the participation of various channel partners, including retailers, distributors, and consumers, and featured key social media influencers, generating over 10,000 pre-registrations, effectively engaging the target group and building substantial buzz.
Designed, developed and tested in India, Prowatch is a made-in-India and made-for-India product, as it caters to unique needs of Indians, starting at Rs 1999 only. Available on Amazon, Lava e-Stores and at Lava outlets nationwide, Prowatch offers over-the-counter replacement (OTCR) service to ensure a hassle-free product replacement experience under warranty at Lava retail outlets.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
