Event Agencies
Promotedge marks 10 wild years in marketing, not losing its edge yet
MUMBAI: When Promotedge first opened shop 10 years ago, TikTok wasn’t even a thing, Whatsapp still had a green tick, and Chatgpt sounded like a dodgy tech startup. Fast forward to now, the integrated marketing agency has muscled its way through a sea of sameness to clock a decade of disruptive campaigns, brand wizardry, and data-backed creativity. And to mark the occasion? A whole new promise: be “Better Every day”. Not bad for a company that started with little more than a whiteboard and wifi.
Promotedge isn’t just blowing out candles and patting backs. The agency has announced a double-whammy celebration: a renewed commitment to marketing mastery, and a social twist that could give other firms a guilt trip. In its tenth year, the agency is partnering with Responsible Charity to support marginalised communities—proof that purpose and profit can play nice.
“This decade has been a testament to resilience, creativity, and collaboration. Our core USP of delivering integrated solutions that align with our clients’ nuanced business goals and deeper market understanding has consistently set us apart. As we embark on our next chapter, our ‘Better Every day’ ethos continues to inspire us to improve, innovate, and serve with excellence,” said Promotedge founder & CEO Saurav Agarwal.
So what exactly has Promotedge been up to these 10 years? Quite a bit, actually. The agency has become a go-to for businesses craving campaigns that don’t look like something cooked up in a 2010 Powerpoint template.
Their edge? A platform-based solution system powered by in-depth business insights and customer obsession. Their sweet spot is weaving branding, digital strategy, and creative design into a single, market-moving punch.
Promotedge has made a name for crafting strategies that speak to real business goals.
Think precision.
Think flair.
Think results that don’t hide behind jargon or buzzwords.
The agency’s top brass sees the future as a tech-fuelled playground where integrated marketing gets smarter, faster and way more human. And if the past 10 years are anything to go by, Promotedge will likely continue pulling off marketing miracles while cracking a few jokes along the way.
To its clients, team, and partners, Promotedge offers a big, grateful hug—and maybe a cheeky high five. The agency’s calling on its tribe to keep riding the “Better Every day” wave and keep aiming higher, sharper, and bolder.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
