MAM
Promax&BDA to debut in China
MUMBAI: Promax&BDA will hold its first conference in China this November. The organisation has announced that it would hold its maiden conference in China, in conjunction with the 8th Sichuan Television Festival (SCTVF).
The Sichuan Television Festival, sponsored by the State Administration of Radio, Film and Television of the People’s Republic of China, runs from November 26 to November 28, and features various events and awards programmes. These include the International Television Programme Market, the International Gold Panda Animation Expo, the International Gold Panda Digital Art Awards, as well as the International Gold Panda Awards for Documentary, stated an official release.
The one-day Promax&BDA conference, featuring international and local speakers, will be held on November 26 to November 27. PROMAX&BDA Awards ceremony for promotion and design excellence in 10 categories will be held on 26 November in association with the SCTVF’s International Gold Panda Awards, which recognise and reward documentary and animation production achievement.
“Our first-ever PROMAX&BDA China opens up a vital new chapter in the development of promotion and design around the world,” says president and CEO of PROMAX&BDA Jim Chabin.
“We have long looked forward to welcoming promo-makers and designers from the People’s Republic of China into the global promo and design community in a more meaningful way. This has myriad benefits not only for local promo and design teams, who will now be offered the full benefit of Promax&BDA events on their home ground, but also for television stations around the world,” Chabin says. “Increased interaction with and input from one of the biggest television markets in the world can only enhance our understanding and add layers to our collective experience and expertise,” Chabin adds.
“Sichuan Province, located in the middle of China, covers an area of 485000 square km, with a population of 80 million people. China has a very big market for TV and film programs, and has more than 320 TV stations and 2262 TV channels,” “As delegates from TV Stations and channels will get together to the Sichuan TV Festival, our cooperation with Promax&BDA will enhance the communication between international professionals and Chinese TV stations and production companies, and provide them with more opportunities for cooperation and business,” says director of Sichuan TV festival office Xuzhao Zhong.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
