MAM
Promax&BDA seeks to find the ‘sticky stuff’
MUMBAI: The second edition of the television branding and promo event Promax&BDA India kicked off this morning in Mumbai.
The two-day session was inaugurated by president and CEO Jim Chabin and Star India COO Samir Nair. As a promotional tool Apple gave away two Ipod products to two winners.
Speaking on the occasion Nair said, “This is an exciting time to be in the television industry. Last year 25 channels launched. Things were far more quiet 10 years ago when I joined. There are 61 million cable homes in the country. Each year 10 million TV sets are bought. This represents a huge opportunity for everybody in this room to create compelling content. I do believe that the demand for compelling content outstrips supply.”
Nair, however, noted that with fragmentation hooking an audience would become increasingly difficult. “Therefore it is important to get the sticky stuff. This conference will explore how marketers and content creators can do that. The Indian satellite television industry is 13 years old. Take work seriously but not yourself. Have fun in life and live on the edge.”
Promax has also released a book for last year. It has pictures of all the events that happened last year including India. A reel was also shown that created by Promax. It showed the trends in the country’s television landscape. One of the shots lightly spoofed the transformation phenomenon of Jassi as well as generation leaps in stories and cricket as well as Bachchan. A man with spectacles keeps saying that this is his TV home.
MAM
McDonald’s India CBO Arvind RP exits after seven years
The chief business officer exits after a stint that took him from marketing to leading South India operations.
MUMBAI: Arvind RP is out. The chief business officer of McDonald’s India has stepped down from the fast-food giant after more than seven years, and is currently serving out his notice period.
It is a significant exit. Arvind joined McDonald’s India in 2019 as director of marketing and communications, a fairly conventional brief, but steadily accumulated responsibilities until he was running the profit and loss for the company’s entire South India operation, with store operations, new outlet development, marketing, human resources and training all falling under his remit.
In a LinkedIn post, he was characteristically warm about his time there. “Looking back, many of the moments that stand out in my career aren’t just about outcomes or milestones; they’re about the incredible people who were part of the journey,” he wrote, adding that he had been “lucky to be surrounded by fantastic team members.”
Before McDonald’s, Arvind spent six years at skincare chain Kaya, where he led marketing and analytics, overseeing brand-building, product innovation and digital and customer relationship management. His career spans a remarkable sweep of Indian industry: retail at Levi Strauss & Co, consumer goods at Britannia Industries, and automobiles at TVS Motor Company, where he also took an international posting in Jakarta.
With 25 years of experience across quick-service restaurants, beauty, fashion and FMCG, Arvind will not be short of takers. The only question is who moves first.
