MAM
PromaxBDA announces speakers for its 12th edition
MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.
This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing – Digital Prophet – AOL, Nicole Velik – Director/Founder – Ideas Bodega, Linda Button – Brand Personality Expert – Tooth+Nail, Rob Middleton – VP, Network Presentation Content Group – ASTRO, Liz Dunning – Co-founder – Dunning Penney Jones, Amanda Herbert – Marketing & Communications Director – Discovery Networks Asia Pacific and Glenn Urquhart – Group Creative Director – The LifeStyle Channel, Foxtel Networks Australia.
This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing – Digital Prophet – AOL.
Along with this, PromaxBDA India has also introduced two new categories in its current bouquet of 41 award categories. The new categories are BEST DRAMA PROMO NOT IN HINDI OR ENGLISH and BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH in the Regional Categories 2015.
Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”
Invited this year again to grace the PromaxBDA India 2015’s Conference Chair position is Raj Nayak, CEO, Colors. He shared, “For colleagues who have attended the previous editions of the PromaxBDA India Conference, we look forward to having you back with us. Get ready to be inspired by the unexpected and the eye-opening. Those new to this conference will find that the television industry goes beyond traditionally set boundaries. The future of television is speeding ahead and a multi-discipline outfit might be the way forward.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
