MAM
Promax India to host the Regional Conference & Awards 2021
Mumbai: Honouring outstanding achievement in entertainment, marketing and design, the Promax India Regional Awards 2021 is all set to be held virtually on 11 June, the association announced on Monday.
The event will witness some of the best creative works in entertainment, marketing, promotion and design from all regional markets of India compete across 25 categories. Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. Given the ‘new-normal’, it has embarked on a new innovative journey with the first-ever Promax India Regional Conference and Awards 2021.
The event will see some prominent names from FMCG to the media industry deliberate on the rise of regional content, newer audiences, latest trends and new set of rules in the regional story of media & entertainment. Keeping in line with the evolving entertainment landscape, the sessions will feature Zee Entertainment Enterprises Ltd, executive vice president and cluster head, Siju Prabhakran, EY India, media and entertainment leader, Ashish Pherwani, Viacom18, head – regional entertainment (Kannada & Marathi Cluster), Ravish Kumar, Sony Pictures Networks India, head of originals, Saugata Mukherjee, Zee Entertainment Enterprises Ltd, cluster business head (East), Zee Bangla & Zee Bangla Cinema, Samrat Ghosh among others.
Promax, country head & strategic partnerships (India, Hong Kong & Philippines) Rajika Mittra said, “Be it global or Indian brands, each one of them has broken new grounds in their respective sectors by localizing their content and communication to reach the Indian audiences. Keeping a close eye on these brands, we are proud to honour their work and encourage them to set new milestones. Even though the awards are to be held in a virtual setting, we look to transcend all geographical barriers and come together in celebrating the sheer brilliance by some of the finest brands out there.”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
