MAM
Programmatic media co Oplifi raises Rs 50 mn from Rainmaker
MUMBAI: Oplifi, a Singapore-based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (Rs 49.3 million) from the Mumbai-based early-stage venture capital fund Rainmaker Ventures.
The company, founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. It strongly believes that companies of all sizes should have access to world class technology.
According to a KPMG CII report, India’s digital advertising grew by 15.5 per cent in 2016. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.
Co-founded by Gautam Dutt and Anup Kumar, Oplifi works with brands like Lufthansa, Motorola, Vicco in India, RWS and Amex in Singapore, Trapper Media in Malaysia, Cyber One Group in Hong Kong amongst others.
Dutt said: “Oplifi, being independent of any large agency network is not beholden to any particular tech platform. This allows us to focus on what truly matters to the client and provide an independent perspective.”
Rainmaker co-founder Atul Hegde added, “With Oplifi, we have expanded our investment base into South-East Asia.” He added: “We are bullish on the digital marketing ecosystem and are actively looking at investing in areas like UI/UX, digital video creation, influencer marketing platforms and IOT integration services. Potential markets include South East Asia, Middle east and of course India.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
