MAM
Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023
Mumbai: After an overwhelming response during the ICC Men’s Cricket World Cup 2023, Probus Insurance, one of the Insurtech brands, yet again joined hands with Disney+ Hotstar for Pro Kabaddi League 2023. Like their previous association, Probus will again be the exclusive partner for the action replay bug for Pro Kabbadi League Season 10, featuring their brand ambassador, Bollywood celebrity Hrithik Roshan.
Pro Kabaddi League is the most popular kabaddi league in the world. In a testament to its widespread popularity, the PKL league achieved a staggering viewership of 435 million during its last season resonating with a diverse audience from avid sports enthusiasts to casual viewers, making it one of the most-watched sporting events in the country after the IPL.
Probus Managing director Rakesh Goyal said in the announcement, “We are thrilled to embark on this new journey with exclusive rights for the Action Replay Bug for Pro Kabaddi League this season. Probus has a strong local footprint of 800+ cities, serving 15000 pin codes, where most of our penetration is rural. With this tie-up, we aim to reach out to the rural belt, where Pro Kabaddi League is also making the sport an aspiration for the people in Tier 2 3 cities, touching diverse segments of the population. This is exactly where our brand ethos binds us together, boosting the purpose of this association.”
Disney+ Hotstar Head – Ads Dhruv Dhawan said, “At Disney+ Hotstar, it is our constant endeavour to enable our advertisers to meet their business goals by leveraging our tentpole events. We are delighted to associate with Probus across our marquee sports properties, such as the ICC Men’s Cricket World Cup 2023 and now the Pro Kabaddi League Season 10. We hope to continue to build on this association in the future as well.”
Probus’s online platform presents an array of insurance products, including motor, life, health, and SME. Having surpassed 1000 crore premium in the last year, the company has achieved a significant milestone. Aligned with IRDAI’s goals, Probus aims to expand into rural markets by deploying Bima Vahak, a specialised distribution channel, in every gram panchayat nationwide.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
