MAM
Priyanshi Shah rejoins FoxyMoron as creative director, West
Mumbai: FoxyMoron, the full-funnel digital and creative agency under the Zoo Media Network has announced the appointment of Priyanshi Shah as creative director, West.
In this new role at FoxyMoron, Shah will be leading the creative operations for the agency’s clientele based out of the region and report to national creative directorDhruv Warrior, it said in a statement on Wednesday.
“Priyanshi has a unique and vital combination of skills that all creatives need today,” said Warrior. “She has a strong foundation in digital creative strategy, a thorough understanding of online platforms and when combined with her other skills as a writer and creator, it makes her a valuable addition to the team.”
Shah rejoins the agency, with over seven years of experience in digital marketing across multiple industries such as beauty, FMCG, entertainment, fashion, lifestyle and sports. In her previous role at FoxyMoron, she held the position of an associate creative director. She has conceptualised and executed award winning campaigns for brands like Maybelline, HBO India, GoAir amongst several others.
Prior to FoxyMoron, she served as creative strategist at By The Gram. She has previously worked with the agencies WatConsult and AER Media.
“FoxyMoron’s energy and culture has always been something that I value. With the evolution of the Zoo Media network and its seven agencies, it’s exciting to be a part of an organisation that is future ready and equipped to provide creative and innovative service solutions for brands across the board,” stated Shah. “FoxyMoron’s reputation is already synonymous with creativity, excellence and innovation and I wish to enhance this by working extensively on culture and fostering a sense of creative excellence so each campaign we deliver is the best in class.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
