Brands
Priyamvada Jagia named India brand marketing head for Armani at Fossil
BANGALORE: Priyamvada Jagia has swapped pixels for polish. The former Xiaomi India product marketing leader has been appointed India brand marketing head for Armani Brands at Fossil Group, Inc., taking charge of Emporio Armani and Armani Exchange watches and jewellery at Fossil India. In her new role, Jagia will steer brand strategy, integrated campaigns and market execution to sharpen Armani’s presence in India’s premium fashion and lifestyle space.
It marks a decisive shift from high-speed consumer technology to the measured elegance of luxury branding. After more than five years at Xiaomi India, where she worked across blockbuster smartphone launches, celebrity campaigns and high-impact festive marketing, Jagia has now entered what she calls her phase of reinvention.
Reflecting on the move, she described 2025 as a year of transition and strategic change, one that nudged her towards fashion and luxury. As 2026 begins, she says she looks ahead with renewed energy and gratitude for the mentors and teams that shaped her journey.
At Xiaomi, Jagia played a key role in defining go-to-market strategies, positioning new products and running large-scale campaigns across television, digital, retail and quick commerce. Her work spanned flagship launches such as Xiaomi 14 and CIVI, festive drives like Diwali With Mi, and celebrity-led initiatives featuring Disha Patani. She also contributed to Xiaomi’s rapid growth in the 5G segment through end-to-end launch planning and inventive marketing formats.
At Fossil India, her focus shifts to building desire rather than driving specs. With Armani’s watches and jewellery sitting at the intersection of fashion and aspiration, Jagia will look to blend storytelling, style and strategic execution to connect with India’s evolving luxury consumer.
From tech hustle to timeless glamour, her career arc signals how modern marketers are crossing categories, and rewriting the rules as they go.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
