Brands
Priyamvada Jagia named India brand marketing head for Armani at Fossil
BANGALORE: Priyamvada Jagia has swapped pixels for polish. The former Xiaomi India product marketing leader has been appointed India brand marketing head for Armani Brands at Fossil Group, Inc., taking charge of Emporio Armani and Armani Exchange watches and jewellery at Fossil India. In her new role, Jagia will steer brand strategy, integrated campaigns and market execution to sharpen Armani’s presence in India’s premium fashion and lifestyle space.
It marks a decisive shift from high-speed consumer technology to the measured elegance of luxury branding. After more than five years at Xiaomi India, where she worked across blockbuster smartphone launches, celebrity campaigns and high-impact festive marketing, Jagia has now entered what she calls her phase of reinvention.
Reflecting on the move, she described 2025 as a year of transition and strategic change, one that nudged her towards fashion and luxury. As 2026 begins, she says she looks ahead with renewed energy and gratitude for the mentors and teams that shaped her journey.
At Xiaomi, Jagia played a key role in defining go-to-market strategies, positioning new products and running large-scale campaigns across television, digital, retail and quick commerce. Her work spanned flagship launches such as Xiaomi 14 and CIVI, festive drives like Diwali With Mi, and celebrity-led initiatives featuring Disha Patani. She also contributed to Xiaomi’s rapid growth in the 5G segment through end-to-end launch planning and inventive marketing formats.
At Fossil India, her focus shifts to building desire rather than driving specs. With Armani’s watches and jewellery sitting at the intersection of fashion and aspiration, Jagia will look to blend storytelling, style and strategic execution to connect with India’s evolving luxury consumer.
From tech hustle to timeless glamour, her career arc signals how modern marketers are crossing categories, and rewriting the rules as they go.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
