MAM
Priyadarshan Garg takes charge as IDPL’s chief business officer
MUMBAI: From print to pixels, Priyadarshan Garg knows how to make headlines. The seasoned media executive has now stepped into a new chapter as chief business officer at Indiadotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Limited.
The move is more than just a leadership shuffle. It signals IDPL’s ambitions to scale up its digital-first strategy, sharpen its editorial edge and build content ecosystems that attract both audiences and advertisers.
Garg brings more than 25 years of industry experience, with stints at Zee5, Alibaba, Dainik Bhaskar and TV Today. Known for combining newsroom instincts with business smarts, he has already made waves at IDPL since joining in April by driving the successful launch of Pinewz, one of the company’s fastest-growing digital-first ventures.
In his new role, he will steer editorial direction, unlock revenue opportunities and strengthen IDPL’s position as a digital powerhouse. As he put it, “Digital is not just about content delivery. It is about creating immersive and trustworthy ecosystems where audiences feel engaged and empowered. At IDPL, I see huge potential to harness data, technology and creativity to fuel growth while maintaining the highest standards of journalism.”
Zee Media Corporation Limited, ceo, Karan Abhishek Singh welcomed him on board and said, “Priyadarshan’s leadership comes at a crucial time when IDPL is scaling new heights in digital reach and influence. His industry insight and ability to deliver transformative strategies will play a vital role in shaping IDPL’s future.”
For IDPL, the appointment is a step towards reimagining digital journalism in India. With Garg at the helm, the focus will be on truth-driven storytelling, innovative formats and building long-term value for users and partners alike.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
