MAM
&Prive HD campaigns for ‘Jackie’, ‘Pele’ etc premieres, presents first twin-screen trailer
MUMBAI: &Privé HD, the new premium English movie destination from the Zee stable, is leaving no stone unturned with a 360-degree marketing campaign promoting the Indian television premieres of movies like Moonlight, Pele, Jackie and Lion amongst others, across various digital and on-ground platforms.
&Privé HD is all set to take you back in history to relive First Lady, Jaqueline Kennedy’s journey in the days following her husband’s assassination.
The Oscar-nominated movie ‘Jackie’ directed by Pablo Larraín, premieres on 1 October.
Following the assassination of President John F. Kennedy, the First Lady fights through grief and trauma to regain her faith, console her children and define her husband’s historic legacy. Jackie quickly realises that the days immediately after the assassination will determine how history will define her husband’s legacy and how she herself will be remembered.
Click here to experience the other side now.
With a strong emphasis on digital marketing innovation, &Privé launched a unique technology on its social platforms – world’s first twin screen trailer. The channel, which is specially designed for those who look beyond the usual and delve into the introspective minds of the protagonists, this technology gave viewers a sneak peek into what to expect from &Privé ahead of its launch.
This distinctive technology enabled viewers to experience the other side of cinema with the help of a second device in a fun and engaging manner. While one screen showed the obvious, the other screen presented a second perspective, perfectly encapsulating and displaying the channel philosophy. All viewers need is two devices running simultaneously.
On one device, log on to feeltheotherside.com and on the other, ftos.co. Enter the code on Device 1 and hit validate. Hit play on device 2 and experience the magic of two sides.
This technology aims to redefine the movie trailer watching experience for the viewers, allowing them to connect with the film at a deeper level.
Along with technological innovations, &Privé also presented striking installations on-ground for the audiences. For the premiere of Moonlight, the channel created a larger-than-life installation of a gun on a rainbow coloured platform. In line with the theme of the movie, the gun signified the protagonist Chiron’s upbringing in a rough neighbourhood of Miami and his journey of becoming a gangster whereas the rainbow colours of the platform, which symbolizes the LGBT community, perfectly summed up his struggle with his sexuality.
For the premiere of Pelé, &Privé HD paid an ode to the legendary footballer with a magnificent installation of a life-size goal post with the numbers 1281 made out of multiple footballs depicting the total number goals Pelé scored.
&Privé HD is surely engaging viewers across platforms.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
