MAM
Private equity firm Kedaara Capital announces two elevations
MUMBAI: 14 year old private equity firm founded by Manish Kejriwal, Sunish Sharma and Nishant Sharma, Kedaara Capital, announced two promotions just as 2024 was ending.
First, Anant Gupta. A managing director at the firm, he has been elevated to the position of partner. Anant has been with Kedaara Capital for the past 12 years and was a board member or observer of many of the companies it had invested in.
Among them: LensKart.com, Dairy Day, Vishal Megamart, Purplle.com, Vedant Fashions, Manjushree Technopack, Owndays Co.
The firm said that he has been instrumental in driving investments, value creation and fostering long-term growth and successful exits.
Next the PE firm announced the advancement of managing director Rishiraj Khajanchi as partner & chief operating officer. Rishiraj has been with Kedaara for a decade plus and the firm said that “he has been a cornerstone of Kedaara’s fund operations, investor relations and has actively supported the investment team in complex situations.”
Brands
Deconstruct upgrades gel sunscreen with new-age UV filters
Reformulation adds four next-gen UV filters for stronger, longer sun protection
NATIONAL: Indian skincare brand Deconstruct has upgraded its bestselling gel sunscreen, becoming one of the first domestic brands to shift to a new generation of photostable UV filters tailored for Indian weather conditions and skin types.
The reformulated product uses four modern UV filters, including Tinosorb S, Tinosorb M, Uvinul A Plus and Uvinul T 150, designed to deliver broad-spectrum UVA and UVB protection with improved durability under prolonged sun exposure. Unlike older filters that can degrade quickly, the upgraded formulation remains effective for longer periods, addressing concerns about real-world sunscreen performance in heat and humidity.
While the science has been strengthened, Deconstruct retained the product’s lightweight, non-greasy gel texture. The sunscreen absorbs quickly, leaves no white cast and is designed for oily skin and daily use in humid climates: key factors behind its popularity with Indian consumers.
Photostability is increasingly seen as a critical benchmark in sunscreen efficacy, as unstable filters can weaken protection even with repeat application. By adopting globally recognised, highly stable UV filters, Deconstruct aims to narrow the gap between Indian formulations and international performance standards.
Deconstruct founder and CEO Malini Adapureddy, said the upgrade was driven by the need to improve protection without compromising user experience. She said Indian conditions demand sunscreens that remain effective under sustained sun exposure while staying comfortable enough for everyday wear.
The reformulation reflects a broader shift within India’s skincare market towards performance-led sun protection that prioritises durability and real-world use, rather than headline SPF claims alone.
