MAM
Pritish Nandy Communications unveils 30-year brand film
Nostalgic retrospective traces journey from 1993 to global streaming era.
MUMBAI: Pritish Nandy Communications just dropped a 30-year highlight reel because when you’ve been telling stories since 1993, even your brand film deserves a standing ovation and an encore. Pritish Nandy Communications (PNC), one of India’s earliest publicly listed creative content companies, has released a new brand film marking over three decades of storytelling innovation. Created in collaboration with White Turtle Studios (a Trailer Park Group company), the film traces PNC’s evolution from a small creative hot shop in South Mumbai in 1993 to a global storyteller reaching audiences in over 240 countries and territories.
The nostalgic montage showcases some of the company’s most iconic titles, including The Pritish Nandy Show, Raj Kahani, Face Off, Chameli, Hazaaron Khwaishein Aisi, Kaante, Shabd, Ugly Aur Pagli, Modern Love Mumbai, Four More Shots Please! and The Royals. It highlights how PNC has adapted across every major shift in Indian entertainment from terrestrial television and satellite broadcasting to cinema, premium TV, and the current streaming-first era while staying true to its core focus on distinctive, culturally resonant storytelling.
Pritish Nandy Communications president and creative director Rangita Pritish Nandy said, “This brand film reflects how we have grown alongside the industry itself over these three decades. When we began in the 1990s, television was the primary medium. Over time, every new format demanded a shift in thinking. We embraced those shifts early and built across platforms without losing our creative identity. More than a milestone, this film is a moment of reflection on the risks taken, the stories backed, and the cultural conversations we helped shape along the way.”
Trailer Park Group managing director for APAC Tamagna Ghosh added, “Pritish Nandy Communications hasn’t just witnessed every era of Indian entertainment, it’s helped define them. Our job was to make sure the film felt as forward-looking as the company itself.”
White Turtle Studios executive director & co-dounder Ankit Bhatia said, “Thirty-two years of iconic titles is a creative challenge as much as it is a privilege. We wanted the film to feel alive, not archival.”
The film positions PNC at the intersection of legacy and forward momentum, driven by the same instinct that sparked its beginnings: reimagining storytelling for every new era and every new audience.
In an entertainment industry that reinvents itself every few years, Pritish Nandy Communications isn’t just surviving the changes, it’s scripting them, proving that the best stories aren’t confined by format, only by imagination.
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
