Account
Primex Media Services secures PR mandate for JITO National Youth Conclave-2024
Mumbai: Surat-based Primex Media Services has been entrusted with the public relations (PR) mandate for the highly anticipated JITO National Youth Conclave 2024. The agency will take charge of all the communication initiatives and chart PR strategies, oversee media presence, and overall reputation management of the conclave.
JITO youth wing chairman Gaurav Dhariwal expressed his enthusiasm about the partnership, stating, “The JITO National Youth Conclave 2024 is a landmark event for us. Collaborating with a top-tier PR agency like Primex Media Services ensures that our event will receive the visibility and recognition it deserves. We are excited to work closely with them.”
Primex Media Services director Nitesh Desai shared his excitement, saying, “We are honored to handle the PR and media relations for such a significant event. The JITO National Youth Conclave-2024 is an essential platform for young entrepreneurs and professionals, and we are committed to amplifying its impact. Our media strategy will ensure that the event reaches new heights of success.”
Key members of the JITO National Youth Conclave include Pradip Singhi, Ashesh Doshi, Prakash Dungani, Mitesh Gandhi, Veekas Doshi, Dhruv Mardia, and Jenish Jain, who played pivotal roles in organising the conclave.
Organised by the youth wing of JITO Surat and scheduled from 24 to 26 August at the Surat International Exhibition and Convention Centre in Sarsana, the three-day conclave will feature an expansive expo with over 200 stalls, showcasing cutting-edge innovations, products, and services from a wide range of industries. The conclave will offer opportunities for networking, learning, and entertainment, fostering connections among businesses and entrepreneurs across the country. It aims to strengthen Surat’s position as a key industrial and entrepreneurial hub in Gujarat. Participants can gain insights from experienced speakers and learn from their expertise.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
