Brands
PrettySecrets accelerates growth with Myntra
MUMBAI : Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.
Last year’s End of reason sale on Myntra saw that PrettySecrets has a month on month growth of over 80 per cent on Myntra. This year PrettySecrets has grown by 110 per cent. It has done sale worth Rs 4 crore in the month of June on Myntra alone.
PrettySecrets’ growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion ecommerce brand. With both the big brands coming in together it definitely makes a win –win situation for both the parties as well as the customers.
PrettySecrets CEO and founder Karan Behal says, “The overall online marketplace distribution channel for PrettySecrets has grown 70 per cent over last year (2017) and has achieved a growth rate of Rs 30 crore which is 1/3rd of the overall brand revenue. This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights.”
Myntra head category business and chief strategy officer Ananya Tripathi said, “The vision of the Brand Accelerator program at Myntra and Jabong is to help shape the journey of emerging Indian fashion brands with unique customer proposition and take them to the top 10 national spot in three years.”
“The success and growth trajectory of Pretty Secrets goes on to show the kind of impetus the program offers to brands. We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights and marketing support through technology,” he added.
The Myntra Accelerator Program has helped the brand in getting increased visibility through complimentary access to Myntra’s visibility tools such as banners and brand days etc which is promoted to over 50 million unique customers. Myntra and PrettySecrets’ collaborated machine learning tools will help strengthen the customer analytics capabilities and increase sell through rates for PrettySecrets on Myntra’s platform which will help build PrettySecrets’ brand positioning.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
