Brands
Prestige stirs up a clean start at Andhericha Raja this Ganesh Chaturthi
MUMBAI: Ganpati bhakti just got a dash of kitchen wisdom. This Ganesh Chaturthi, TTK Prestige has set up its immersive Prestige Svachh Shelter at Mumbai’s iconic Andhericha Raja, proving that devotion and clean living can go hand in hand. The installation, inspired by the spill-proof deep lid of the Svachh cookware range, is drawing thousands of devotees who are discovering that true blessings may well begin at home with cleaner kitchens and mindful water use.
Partnering with Fever FM as the official radio partner, the initiative goes beyond festive décor to become a movement. Families, youngsters and even celebrities are stepping into the Svachh Shelter to click selfies, upload them on social media and take the Svachhlivingpledge. Each post adds to a growing collective voice for sustainable practices, while participants also stand a chance to win Prestige vouchers. The shelter has quickly turned into a buzzing hub where spirituality, community and conscious living blend seamlessly.
To spice things up, the daily Modak Making Challenge has devotees rolling up their sleeves with Prestige’s Airfryer and multi-tasking Kadai. The fun, fuss-free contest has already seen spirited participation, with cheers and applause echoing through the pandal as winners walk away with Prestige gift hampers. Beyond contests and selfies, the presence of well-known personalities has added star power, amplifying the message of cleaner kitchens and responsible living.
Explaining the thought behind the initiative, TTK Prestige chief sales & marketing Anil Gurnani said the Svachh Shelter was designed to marry celebration with purpose reminding households that festive joy can sit beautifully alongside conscious choices for the environment. As the campaign gathers momentum, the shelter is turning from an attraction into a movement, showing devotees that devotion shines brightest when it is paired with purity, awareness and a cleaner tomorrow.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
