Ad Campaigns
Prega News unveils its latest campaign #GuessNahiConfirmKaro
Mumbai: Prega News from the house of Mankind Pharma has come up with a new campaign, “#GuessNahiConfirmKaro.” Conceptualised and executed by Grapes, the campaign focuses on the impulse of people to search for information online, even for decisive matters like pregnancy.
With this campaign, Prega News urges people to take a test rather than assuming they are pregnant based on symptoms and online results. It highlights people’s instinctive behaviour to search for pregnancy-related queries online and the potential to get carried away by the vast information available on the internet. Hence, the campaign “#GuessNahiConfirmKaro” spreads awareness that, instead of depending on varied information floating online, going for the Prega News rapid test can help in confirming pregnancy with 5X surety.
Living in a digital age, the internet is flooded with information all around, and many times, it may be difficult to gauge the authenticity of the information. Especially, when it comes to delicate matters like pregnancy, it could be misleading and harmful, which could increase the vulnerability of the person. Understanding the sensitivity of the situation, the campaign cautions people against believing everything blindly.
Pregnancy as a journey differs from one person to another, and it is not necessary that all women align with the same symptoms. There are chances that the concerned person might not show the same symptoms mentioned in the search result. So, rather than doing self-diagnosis aided by the internet, one should just bring home a Prega News test kit and know the confirmed results for sure. To ensure the message reaches the maximum audience, the campaign has been rolled out across social media platforms to raise awareness.
Elaborating on the campaign, Mankind Pharma associate vice president, sales & marketing Joy Chatterjee said, “The growing dependency on the internet raises a lot of concern as people believe in anything they come across online. People search for queries asking whether craving pickles is a sign of pregnancy. Not just this, they even go on to find whether mood swings, missing periods, fatigue, etc. are indications of pregnancy. Realising the commotion it can create, we came up with the campaign, sensitising the masses to not blindly rely on the online information and go for a pregnancy test to be sure.”
Speaking on the campaign, Grapes co-founder and CEO Shradha Agarwal said, “Pregnancy is a stage of life that needs a lot of care and attention. Instead of assuring it with the test, people search for the symptoms online, which cannot be trusted completely. A lot of time may get wasted in figuring out whether one is pregnant or not, which instead could be invested in planning the course ahead. Therefore, we came up with the campaign to establish the importance of timely pregnancy tests that can put a rest to all the confusion around one being pregnant.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
