Brands
Prega News partners with Grapes to launch new digital campaign
Mumbai: Prega News has rolled out the second leg of campaign #JustTakeTheRest. The brand has previously stated a series of pickle ads bursting the myth by showing that the only way to confirm pregnancy is to take the test.
Conceptualized and executed by Grapes, the fun and quirky campaign subtly explains that there are thousand so-called “indications” of pregnancy but only ‘One’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one’s food habits to confirm the good news #JustTakeTheTest today and be sure. The brand has posted interesting creatives on social media, which relates to the audience well.
Speaking on the campaign, Grapes CEO and co-founder Shradha Agarwal said, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure shot confirmation. After receiving the objective from the client, we thought of doing this campaign in a fun way, which invokes humour, but simultaneously spread the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating a commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news.”
Commenting on the campaign, Mankind Pharma associate vice president Joy Chatterjee said, “The campaign aims to burst the myths around pregnancy. The most common conversations like women craving for pickles, feeling low, gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.”
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
