MAM
Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!
Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness on Autism. Present at the event was popular TV Actor Gautam Rode, to encourage the special kids and support the cause.
The Republic Day celebrations commenced with a spectacular musical show which was organised by the differently-abled kids from Prayanj Special School. Along with the National Anthem, the kids sang Bollywood and patriotic songs. The kids also showcased their artistic talent by exhibiting handmade embroidered handkerchiefs and macramé art. The celebrations ended with the Republic Day Parade inside the mall.
Speaking for the cause, Gautam Rode, TV Actor said, “The kids were absolutely a delight to watch as they presented the Republic Day musical show. I am just amazed at the sheer talent they possess. These children with ASD need our care and attention along with daily encouragement. I am extremely happy to be here and spread awareness on Autism.”
Mrs. Namrata Chedda, Founder, Prayanj Special School said, “Priyanj Special School is extremely grateful to Growel’s 1O1 Mall for providing an excellent platform to our students to showcase their talents and put a spotlight on their abilities, thus supporting our cause. Our students are thrilled to be here and be a part of the Republic Day celebrations. We would like to exhort people to spread awareness about differently-abled individuals and help them find their niche in society. We urge everyone to accept them as they are and offer them opportunities as per their talents and sensitivities to make them contributing members of society.”
Sachin Dhanawade, Chief Operating Officer (COO), Retail & Real Estate, Growel’s 101 said, “Individuals on the autism spectrum need our constant encouragement and support. As a society we need to be more inclusive and help children with autism in becoming a functional member of the society. The Autism awareness campaign is our small step in this direction on this Republic Day. We thank Gautam for supporting this cause and a big thanks to Prayanj Special School Children for making this Republic Day extra special for us.”
Growel’s 1O1 Mall is committed to playing an active role towards the betterment of the society and surroundings they operate in. Over the years, Growel’s 1O1 Mall has taken many social initiatives like donating anti-pollution masks to Mumbai Traffic Police, engaging customers to support Solar Lamp donation to the tribal residents of the SGNP, workshops on the welfare of stray dogs, and also beautification of the flyover wall overlooking the mall entrance gates.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
