MAM
Pratiman joins Bosch to power global growth
MUMBAI: After over a decade of driving growth for some of the world’s biggest brands, Pratiman is now steering into a new chapter as senior growth & demand marketing manager at Bosch, based in Stuttgart, Germany.
In his new role, he will lead global growth and demand marketing for Bosch Software & Digital Solutions, focusing on account-based marketing, campaign strategy, pipeline acceleration, and customer engagement across markets.
Pratiman’s career is a masterclass in modern marketing. Before joining Bosch, he served as CRM marketing lead at Hellmann Worldwide Logistics, where he drove global CRM transformation through Microsoft Dynamics 365, aligning marketing, sales, and IT to enhance customer journeys and operational efficiency.
Previously, at SAP LeanIX, he honed his expertise in marketing automation and data-driven strategy, leading cross-channel campaigns via HubSpot and Salesforce while ensuring GDPR compliance and advanced analytics for global audiences.
His freelance consulting years were equally prolific, advising brands such as Aviatrix, T-Systems, Rydoo, and Zeotap on intent-based marketing and CRM integrations. Earlier roles at Simba Dickie Group, Eran Group, and Audi shaped his early understanding of brand building, experiential marketing, and international market dynamics.
Recognised as one of India’s youngest Top 100 Most Influential Marketing Leaders by the World Marketing Congress, Pratiman has built a career at the intersection of creativity, data, and technology.
Now at Bosch, his focus is clear, to accelerate growth through precision marketing that fuses global insight with local relevance. For a marketer who’s driven results from Mumbai to Munich, this next pit stop at Bosch looks like another winning lap.
MAM
WPP explores sale of flagship PR agency Burson
Advertising giant considers exit from public relations amid restructuring drive.
MUMBAI: WPP is reportedly preparing to spin a new chapter by potentially spinning off one of its oldest storytellers. The British advertising and marketing services group is exploring a possible sale of its public relations arm Burson, with advisers at Goldman Sachs reviewing strategic options, according to a report by The Times. The move, if completed, would mark a near-complete exit from the PR sector for WPP and represent the first significant disposal under chief executive Cindy Rose, who is leading a broader effort to simplify the company’s structure and restore growth.
Burson was formed in 2024 through the merger of BCW and Hill & Knowlton. It employs around 6,000 people globally and forms the core of WPP’s remaining PR operations. A sale would follow the earlier divestment of a majority stake in FGS Global to KKR, a deal that valued that business at £1.3 billion.
The review comes as WPP continues to face pressure on its financial performance. In 2025, the company’s PR segment generated £667 million in revenue less pass-through costs, reflecting a 6.0 per cent like-for-like decline, and delivered £102 million in headline operating profit. The division has shrunk considerably after the FGS Global disposal in late 2024.
WPP reported full-year revenue of £13.55 billion in 2025, down 8.1 per cent on a reported basis, while headline operating profit fell 22.6 per cent and margins dropped to 13.0 per cent.
Rose’s Elevate28 strategy aims to move the company away from a traditional holding company model towards a more integrated organisation built around four divisions: media, creative, production, and enterprise solutions. The plan also targets £500 million in cost savings by 2028.
Both WPP and Goldman Sachs declined to comment on the report.
The advertising industry has seen growing speculation about the future of large publicly traded PR firms, with similar rumours swirling around Weber Shandwick and potential private equity interest in management buyouts. However, finding a suitable buyer for a large global legacy PR business remains a key challenge.
In the fast-changing world of marketing and communications, WPP appears keen to streamline its narrative and selling Burson could be the next dramatic plot twist in its transformation story.
