MAM
Prateek Roy joins Madison Turnt as associate vice president
MUMBAI: Madison Turnt, the experiential marketing arm of Madison World, has announced the appointment of Prateek Roy as associate vice president. He will lead the agency’s cinema, sponsorship, and non-traditional media business, reporting to Sunny Vohra, CEO of Madison Turnt and Anugrah Madison.
Prateek brings extensive experience in shaping brand strategies across radio, television, digital, esports, gaming, AI, and tech-driven ecosystems. Known for driving revenue growth and pioneering media innovations, he has worked with traditional media giants such as Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well as digital unicorns including ShareChat/Moj and Scoopwhoop. His career is marked by forging strong C-suite partnerships that enhance both market presence and commercial impact.
Madison Turnt is part of Madison World, a diversified Indian communications group offering services across media, PR, creative, sports, and activation, with a team of 1,300 professionals serving clients nationwide.
Madison Turnt and Anugrah Madison CEO Sunny Vohra said, “We are thrilled to welcome Prateek to the team. His strategic mindset and mastery of new-age platforms will be pivotal as we expand our experiential marketing footprint.”
Prateek expressed his enthusiasm, saying, “The media and advertising landscape is evolving rapidly, and cinema advertising, experiential marketing, and live entertainment offer unique opportunities for genuine brand engagement. I look forward to collaborating with clients, partners, and teams to create innovative, measurable solutions. I am grateful to Ajit Varghese and Sunny Vohra for their trust and this opportunity.”
Academically, Prateek holds an MBA in advertising & communication from SIMC Pune and a bachelor’s degree in English literature from Jadavpur University. His combination of strategic insight, storytelling expertise, and commercial acumen positions him as a formidable media leader.
Madison Turnt manages marquee clients including Parle Agro, Caltex, Pepsico, Pidilite, and Vivo, while Madison World, through its 11 units, served over 500 advertisers last year.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
