MAM
Pranchal Srivastava appointed CBO at Aditya Birla Fashion & Retail
New business head to lead The Collective and Mono Brands P&L across 50 plus destinations.
MUMBAI: Pranchal Srivastava just stepped into the driver’s seat of premium fashion because when you’re steering 50 plus stores and a 600-strong team, the runway suddenly feels a lot longer. Pranchal Srivastava has been appointed chief business officer & business head (Collective & Mono Brands) at Aditya Birla Fashion and Retail Ltd. In this role, he takes full P&L responsibility for The Collective multi-brand outlets and the Mono Brands portfolio, including Polo Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.
He oversees a workforce of more than 600 people across over 50 destinations, managing multi-brand stores, exclusive brand boutiques, and a significant e-commerce business. His mandate includes driving revenue growth, strengthening premium positioning, and accelerating omni-channel expansion for the group’s upscale fashion verticals.
Srivastava joins at a time when India’s organised premium retail is expanding rapidly, with consumers increasingly seeking curated, international brands both online and offline. His appointment signals ABFRL’s intent to sharpen focus on high-margin, lifestyle-led businesses amid rising competition in the luxury and premium segments.
With deep experience in retail strategy and brand scaling, Srivastava is expected to bring sharper execution to a portfolio that blends global icons with Indian market nuances. For a business where every store visit and click counts toward premium perception, his arrival feels like the perfect fit, ready to turn curated collections into must-have conversations, one destination at a time.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.






