MAM
Pradeep Guha is chairman of AFAA executive committee
MUMBAI: Asian Federation of Advertising Associations (AFAA) has elected Pradeep Guha, who represents the Advertising Council of India, as the chairman of its newly mandated executive committee for a period of four years.
Raymond So, representing Taipei Association of Advertising Agencies, was elected deputy chairman.
AFAA is known in the Asian region for organising the biennial AdAsia Congress. It has also helped incubate the AdFest held annually in Pattaya and the Asia Pacific Media Forum held biennially in Bali, Indonesia.
The new four-person committee consists of Bharat Avalani (regional IBC director, Asia Africa Middle East & Turkey, Unilever), Anthony Kang (representing Association of Accredited Advertising Agents, Singapore), Soon Dong Lee (representing Korea Federation of Advertising Associations) and Ramesh Narayan (representing the Advertising Council of India).
Guha said, “There is a real need for an umbrella body like AFAA which represents the interests of marketers, agencies and the media to play a more proactive role in the Asian subcontinent.”
AFAA was founded in 1978 and has representations in 15 Asian nations including India, Japan, Korea, Taipei, Thailand, Vietnam, Malaysia, Singapore, Philippines, Indonesia, Bangladesh, Sri Lanka, Nepal, Pakistan and UAE. Its primary objectives are to unify all Asian associations involved in the various aspects of advertising and upgrade the standards, ethics, and practices of advertising and to bring about a meaningful contribution from advertising activities to both regional and national socio-economic development.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
