MAM
Practo puts spotlight on men’s health with ‘Bro Code for Health’ campaign
Mumbai: Putting a spotlight on men’s health, an integrated healthcare company Practo has kicked off its Movember campaign ‘The Bro Health Code,’ ahead of International Men’s Day (observed globally on 19 November). As part of the campaign, Practo has launched a webpage with a section devoted to major men’s health ailments.
The campaign aims to encourage men to prioritise, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to.
Men face greater health risks than women in 58 per cent of countries worldwide as per a report by WHO and India is one among the four G20 countries in Asia where men’s health gap is concerning. In this scenario, the platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognisant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November, said the company.
“November or Movember, as we popularly know it, is a month dedicated to raise awareness of men’s health issues. But why should talking about men’s health be restricted to just a month?,” asks Practo executive vice president of marketing Srikanth Pinninti, adding that, “If anything, the pandemic has taught us to prioritise healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”
As an extension to the webpage, Practo has constructed the ’Brommunity,’ an exclusive men’s health blog section where important issues would be addressed by men’s health experts associated with Practo.
Using the popular term ‘bro code,’ the initiative will be highlighted on Practo’s social media pages as well. The brand will encourage ‘bros’ to talk to each other and consult doctors in order to decode their health problems. All information on the men’s health category will be made available as a standalone page that will surface on the app storefront in the form of a tile, said the statement.
In line with its overall endeavour to help people prioritise healthcare, Practo aims to bring that much-needed focus on men’s overall health through this campaign. It will continue to provide this support throughout the year to normalise discussions on major health concerns of men.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
