MAM
PR Professionals appoints Rohit Sharma as vice president
GURUGRAM: PR Professionals (PRP), the flagship company of the PRP Group, has appointed Rohit Sharma as vice president – client relations and content, strengthening its senior leadership as the firm accelerates its expansion plans.
Sharma brings over 22 years of experience across public relations, corporate communications, brand strategy, content management, corporate social responsibility, reputation management, sales and marketing, and global stakeholder and media relations. In his new role, he will lead PRP’s client relations and content verticals, supporting clients across infrastructure, education, climate action, governance and consumer sectors.
A mechanical engineer from Birla Institute of Technology, Mesra, Ranchi, Sharma is also a gold medallist in international business from Amity University. Over his career, he has held senior roles at Bharti Realty Limited (now Bharti Real Estate), Uflex Limited, Thermax Limited, Sharaf Trading LLC (Dubai), the Global March Against Child Labour (office of Nobel Peace Laureate Kailash Satyarthi), and Viviid Emissions Reductions Universal.
Commenting on the appointment, Sarvesh Tiwari, founder and managing director of PR Professionals, said Sharma’s cross-sector experience and ability to design integrated communication strategies would play a key role in strengthening the firm’s client-first approach and operational excellence.
Sharma said he believes every product, service or idea carries a unique story, and effective stakeholder communication is the skill he has honed over two decades across sectors including engineering, real estate, retail, climate action, sustainable development, education, packaging and ethical value chains. He added that he looks forward to enhancing value for PRP’s clients through strategic and impactful communication.
The appointment comes as PR Professionals continues to scale its pan-India operations. Over the past year, the firm has onboarded senior professionals across Delhi NCR, Mumbai, Lucknow, Patna and Vijayawada. In 2025, PRP added nearly 60 professionals, taking its total headcount to 250, and partnered with 75 new brands across sectors.
Founded in 2011, PR Professionals is a leading integrated communications agency with 12 offices across India and six international locations, offering public relations and branding solutions to help organisations build credibility and market leadership.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
