MAM
PowerMax fitness equipment brand unveils Mega Fitmas Sale ‘23 this holiday season
Mumbai: PowerMax, the country’s premium fitness equipment brand, is excited to announce its highly anticipated Mega Fitmas Sale, scheduled from 4 to 26 December 2023. This festive season, PowerMax aims to spread the joy of fitness by offering incredible deals on a wide range of equipment, making it the perfect opportunity for individuals to prioritize their health and fitness.
As part of this exciting sale, PowerMax is presenting a special offer for fitness enthusiasts: customers purchasing selected models of treadmills will receive a complimentary exercise bike. This dynamic combination promises to revolutionize home workouts, providing versatility and motivation for a holistic fitness experience.
The Mega Fitmas Sale isn’t limited to treadmills and exercise bikes; customers can revel in substantial discounts across various categories, including ellipticals, home gyms, and more on the website. Additionally, With discounts of up to 65 per cent on all products, the Andheri PowerMax store is set to become a fitness haven during this sale.
“We are delighted to present the Mega Fitmas Sale, an opportunity for our customers to enhance their fitness journey while enjoying remarkable savings,” said PowerMax MD Sanjay Goyal. “We aim to inspire and empower individuals to embrace a healthier lifestyle, and this sale is a celebration of health, wellness, and the joy of staying active.”
For fitness enthusiasts in the Andheri (w) area, the PowerMax store will be a prime destination
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
