MAM
PowerMax fitness equipment brand unveils Mega Fitmas Sale ‘23 this holiday season
Mumbai: PowerMax, the country’s premium fitness equipment brand, is excited to announce its highly anticipated Mega Fitmas Sale, scheduled from 4 to 26 December 2023. This festive season, PowerMax aims to spread the joy of fitness by offering incredible deals on a wide range of equipment, making it the perfect opportunity for individuals to prioritize their health and fitness.
As part of this exciting sale, PowerMax is presenting a special offer for fitness enthusiasts: customers purchasing selected models of treadmills will receive a complimentary exercise bike. This dynamic combination promises to revolutionize home workouts, providing versatility and motivation for a holistic fitness experience.
The Mega Fitmas Sale isn’t limited to treadmills and exercise bikes; customers can revel in substantial discounts across various categories, including ellipticals, home gyms, and more on the website. Additionally, With discounts of up to 65 per cent on all products, the Andheri PowerMax store is set to become a fitness haven during this sale.
“We are delighted to present the Mega Fitmas Sale, an opportunity for our customers to enhance their fitness journey while enjoying remarkable savings,” said PowerMax MD Sanjay Goyal. “We aim to inspire and empower individuals to embrace a healthier lifestyle, and this sale is a celebration of health, wellness, and the joy of staying active.”
For fitness enthusiasts in the Andheri (w) area, the PowerMax store will be a prime destination
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
