MAM
Pouring art into every bottle
MUMBAI: When wine met canvas, India found its masterpiece. Grover Zampa, India’s most awarded fine wine producer, has partnered with creative agency Black Cab to give its flagship art collection a stunning new identity, one where every pour feels like a brushstroke and every bottle a work of art.
The brief was bold yet simple: lift wine beyond taste and transform it into an expression of India’s artistic and cultural heritage. The campaign’s creative core rested on a powerful idea, winemaking is liquid art. Just as an artist paints with emotion and precision, Grover’s winemakers craft each vintage with the same passion and finesse.
For instance, the Cabernet-Shiraz: robust and full-bodied, found its visual twin in a bold, deep-toned artwork that captured its complexity. Each varietal collaborated with an artist whose palette reflected the wine’s personality, turning labels into miniature galleries of Indian expression.
Digitally, the campaign positioned every bottle as an exclusive collectible, a limited-edition artwork from the vineyards of Nandi Hills and Nashik Valley. High-quality imagery and evocative storytelling elevated Grover Zampa from a fine wine label to a cultural brand, one that toasts both craftsmanship and creativity.
Social media became its art gallery, where fans shared their own “liquid art” moments. Bottles were photographed, displayed, and admired like paintings, each post a digital canvas celebrating the spirit of Indian excellence.
By blending art, storytelling, and digital innovation, Grover Zampa’s relaunch uncorked a refreshing narrative, that Indian wine can be as rich in culture as it is in flavour. With this campaign, every sip isn’t just wine tasting; it’s art appreciation.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
