MAM
Posterscope promotes Haresh Nayak as APAC president
MUMBAI: Dentsu Aegis Network has announced the promotion of Haresh Nayak as Posterscope Asia Pacific president, in addition to his current role as managing director of Postercope India. Based in Mumbai, Nayak will report to Dentsu Aegis Network Asia Pacific CEO Ashish Bhasin and Posterscope global president Stephen Whyte.
He will also continue to report to Dentsu Aegis Network India CEO Anand Bhadkamkar for his existing India responsibilities as well as for his expanded role in India wherein Nayak will oversee operational excellence for Media brands in the market, as COO media brands.
In his expanded role for APAC, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business. He will concentrate on enabling the regional market with focus on client needs and growth opportunities while optimising operations.
He brings with him more than two decades of experience in leading businesses across OOH, shopper marketing, ambient, CSR, celebrity and sports management. He joined Posterscope India in 2008 as general manager to launch the brand in the market. He subsequently grew the brand further and launched four additional brands – Brandscope, Hyperspace, PSI and Ambient OOH, under the Posterscope Group India. With 125 people across 18 offices in India servicing over 80 clients, Posterscope Group India is one of the leading agencies in the country today.
Prior to joining Posterscope, Haresh was business director and national buying head at IPG India for six years.
Bhasin said, “Haresh has built a solid career at Dentsu Aegis, from launching Posterscope 12 years ago to transforming the business to one of the top agencies in India today. In the two decades that I’ve worked personally with him, he has proven himself to possess strong business acumen and extensive management experience. He is one of the most hard working and committed leaders I know and is well-placed to lead Posterscope Asia Pacific on to the next chapter as we evolve our integrated Dentsu Aegis business in the region.”
Stephen Whyte said, “Asia Pacific continues to be a huge market for OOH advertising as emerging economies within this region power growth. We see an exciting change and growth in the OOH space, where our expertise in dynamic digital OOH continues to differentiate our offering. Haresh has strong specialist background and is a strong advocator of innovation. With him on board, Posterscope Asia Pacific will continue to push boundaries to deliver creative OOH experience for our clients.
Nayak said, “Posterscope is the world’s leading location-based marketing specialist with data, technology and infrastructure. I look forward to bringing future ready solutions that will bring in intelligence, accountability and ROI to our client’s business across Asia Pacific. Asia Pacific is the key region for Dentsu Aegis Network and from an OOH industry point of view the biggest potential market. Having been a part of the company’s journey for over 10 years, I embrace this new chapter with a lot of excitement and honour.”
Anand Bhadkamkar said, “As the media landscape continues to change and evolve, it is imperative that our media operations are structurally aligned to continue meeting our clients’ needs. Driving automation and operational excellence within the businesses and ensuring that our teams, our processes and our systems continue to work in an agile, more integrated and less complicated way, is of paramount importance to help maximise the impact we deliver for our clients. Haresh has tremendous experience in the industry and has successfully driven Posterscope Group India to growth and excellence. His experience makes him the most suitable choice to lead this initiative.”
For the record, DAN's Media Line of Business (LoB) comprises the media, out of home and performance agencies in the market and is in line with the global business strategy of streamlining and consolidating the network's offerings around the three Lines of Business: Creative, Media and CRM. The media brands in India consist of Carat, Dentsu X, Vizeum, Amnet, iProspect, SVG, Milestone Brandcom and Posterscope.
The role will take effect immediately.
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MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
