MAM
Postal services to appoint ad agents to boost revenues
MUMBAI: Ad agencies can now contribute their bit to the sagging revenues of the postal department. The Indian postal department (Maharashtra and Goa) is seeking advertising agents to secure advertisements for postcards, Meghdoot postcards, inland letter cards, letter boxes, mail vans, customised envelope and postal premises.
Ad Agencies accredited with INS or DAVP will be eligible for 15 per cent commission and non-accredited ad agency will get 10 per cent commission for securing advertisements for media post.
The applications forms can be obtained from the assistant postmaster general (BD & Tech), business development group, GPO, Mumbai. Interested agencies can get more details by sending mails to apmgd@hotmail.com.
Brands
Metro Brands names Harshvardhan Chauhan chief marketing officer
Veteran marketer to drive brand, consumer and digital strategy
INDIA: Metro Brands Limited appointed Harshvardhan Chauhan as chief marketing officer and senior management personnel, as the footwear retailer sharpens its focus on brand building and omnichannel expansion.
In his new role, Chauhan will oversee the company’s marketing strategy, brand positioning and consumer engagement initiatives, supporting Metro Brands’ efforts to scale its retail and digital presence.
Chauhan brings more than 20 years of experience across retail, FMCG and digital transformation. He previously held leadership roles at Trident Group India, RP Sanjiv Goenka Group and DLF Limited.
Beyond corporate roles, Chauhan is the founding visionary of Bharat YEF and the author of NOBODY CARES ABOUT YOUR BRAND, reflecting his emphasis on brand-led growth and innovation.
The appointment comes as Metro Brands steps up investments in customer experience, digital engagement and scale-led growth in an increasingly competitive retail market.
