Brands
Possible signs Sania Mirza as brand ambassador
NEW DELHI: Possible has roped in Indian tennis star Sania Mirza as brand ambassador to unveil its signature breakfast and snack box collection. Mirza will be seen promoting the brand's newly launched 'breakfast kit' and 'snacks kit'.
Possible co-founder and chief operating officer Megha More said, “We are thrilled to launch the signature collection on Possible. This partnership is a conscious step towards our mission to help individuals live a disease-free life using food as medicine. We are extremely excited to have Sania Mirza come on board to launch the healthy snack kit collection and be a part of the Possible family. We are excited about the launch, and we have already received a great response on the product.”
Mirza said, “As an athlete eating healthy is very important to me. But like everyone else, the taste and versatility of any snack are equally important for me too. That is why I have associated with Possible. We have created two signature collections for snacks and breakfast. I am sure you will love them as much as I love them.”
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
