Brands
POPxo expecting to see a considerable increase in ad revenues in vernacular space
MUMBAI: Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world. The content-website hosts a great deal of written and video content connecting communities of women with similar interests and offering them an easy platform to communicate and discuss.
POPxo growth lead Manan Jain told Indiantelevision.com that the company was started with an idea to bridge the big gap that was there in content specific to millennial women. “When we started, there was no single brand that was producing content exclusively for women, especially for millennial women. Yes, there were magazines but nobody was doing what POPxo is doing. We saw a huge growth in search and social at that time and it has been great for the past 3-4 years.”
As per Jain, the site now is getting 42 million active MAU and 4-5 million DAU, across platforms, however, the ad revenue from programmatic ads has a potential for further improvement.
POPxo has started experimenting in the regional content space as well and launched four vernacular content sites—Marathi, Bangla, Tamil, and Telugu—last year, complementing the English and Hindi versions. Jain stated that the new sites are performing well, especially Marathi, of which the team has got a good hold in both social and search paradigms.
Speaking about the performance of the newly launched vernacular sites, Jain revealed that they are witnessing a 300 per cent month-on-month traffic growth. "The ad revenues for vernacular content are low as compared to the same for English content. However, the user acquisition through content is a little easier. I expect that in the next 5-6 years, just like English, we are going to see ad revenues increase considerably in the vernacular space as well."
Like many content platforms, POPxo also is finding its space in the merchandise market. Apart from affiliate collaborations, it is converting some of its content into merchandise for the millennial young.
Talking about the same, Jain said, “We have just started our online and offline commerce platforms. Right now, the base is very small and so is the SKU but the revenue is substantial. It is also because we don’t have to spend much on marketing. We promote the products through our own machinery. We have a big name and good social media following. We have a full 40-people edit team that writes the concepts and we distribute it on our own platforms through videos.”
He added that the products are in the lifestyle space right now but soon it will be revealing some offerings in beauty and fashion.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
