Ad Campaigns
POPter Media Network expands into inflight advertising
Mumbai: POPter Media Network, a new-age content company specialising in production, distribution, and advertising, is thrilled to announce a significant expansion of its services. With a strategic move into inflight advertising through its new division, popter+, the company is set to transform the inflight experience for passengers and create innovative opportunities for brands by offering sampling and branding services.
Inflight advertising is a dynamic and influential way to directly engage passengers during their journeys. Recognising the potential to captivate a captivated audience, POPter Media Network has made a strategic entry into this space, bringing its innovative approach to enhance the onboard experience.
POPter Media Network founder Aditya Ajay Singh stated, ”Through our aviation division, we’ve embarked on a journey of exploration, especially in the field of advertising. We’re committed to making the travel experience better for passengers. Inflight advertising is a fantastic way to engage with passengers who are open to content. It’s a unique chance for brands to connect with their audience in a peaceful, distraction-free environment.”
POPter Media Network’s inflight advertising services will encompass a wide range of advertising opportunities, including video ads, product sampling, ads in inflight spaces, and more. The company’s goal is to create memorable and engaging experiences that resonate with passengers, turning their travel time into a valuable brand experience.
The expansion into inflight advertising aligns with POPter Media Network’s commitment to staying at the forefront of media trends and continuously exploring innovative avenues for client success. The company’s history of delivering impactful content and advertising solutions is expected to shine even brighter in the skies.
As part of this expansion, POPter Media Network is actively seeking partnerships with airlines and brands looking to elevate their inflight advertising strategies. The company’s unique approach, in-depth understanding of passenger preferences, and content expertise promise a fresh perspective in the inflight advertising landscape.
The venture into inflight advertising marks a new chapter in POPter Media Network’s journey, and the company is enthusiastic about the opportunities it will bring to both clients and passengers. As the inflight division takes flight, POPter Media Network is poised to reshape the future of inflight advertising and its other content businesses.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
