Brands
popkorn wins digital creative mandate of Khemani Group
New Delhi: Khemani Group, one of the largest players in the Indian alcobev industry, has announced the appointment of popkorn, to propel its brand presence in the digital/social realm. This partnership marks a significant milestone for both companies as they join forces to revolutionize the way consumers engage and interact with alcoholic beverages.
Khemani Group has always been committed to delivering exceptional quality and innovation in the alcobev industry. With a diverse portfolio of brands that cater to discerning consumers, the company aims to strengthen its digital footprint and connect with a wider audience. Recognizing the immense potential of digital marketing and creativity, Khemani Group has chosen popkorn as its trusted partner to craft captivating brand stories, engage consumers, and create memorable experiences that resonate with today’s digital-savvy generation.
“I firmly believe that true success in the market place lies in forging powerful partnerships, embracing innovation, and harnessing the potential of hyperlocal consumerism. By joining forces with popkorn, we are poised to unlock new avenues of growth and navigate the ever-evolving digital landscape. Together, we will create extraordinary experiences for our consumers through enhanced brand visibility, engagement and pave the way for unparalleled success in the market,“ said Khemani Group vice chairman Amit Khemani.
popkorn chief executive officer Vishal Mehra shared his enthusiasm for the partnership, stating, “We are privileged to be raising a glass with Khemani Group as their digital creative agency. Our team is excited to collaborate with a forward-thinking company that values innovation and consumer engagement. Together, we will push boundaries, harness the power of storytelling, and create impactful digital experiences that will elevate Khemani Group’s brands to new heights.”
By combining Khemani Group’s legacy of craftsmanship and quality with popkorn’s digital expertise and creative prowess, the partnership aims to redefine the way consumers experience and interact with alcoholic beverages. With a focus on digital campaigns, social media engagement, content creation, and immersive experiences, Khemani Group and popkorn are set to create compelling stories.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
