AD Agencies
Popkorn Communications set to capture digital audiences
MUMBAI: Digital is the way forward and the media industry knows it well. There is a growing need to capture audiences that are internet savvy, and to cater to that need, PR agency Value 360 Communications has launched its online content marketing company, Popkorn Communications. The venture will focus on creating and marketing content for brands for the multiple digital platforms of the World Wide Web.
Popkorn Communications will establish a strong web presence, strategic brand promotion and responsive digital engagement. The company was spurred by the need to customise content that is unique as well as captivating for an audience that is constantly connected via the internet.
“Today, there is a large amount of content floating online vying for the attention of internet users. We at Popkorn Communications seek to creatively place content that integrates your brand identity and message in such a way so as to be easily accessible, likeable as well as shareable. Our inherent expertise and seasoned experience of having dealt with clients across the board will help us comprehend and direct the right content for each brand we serve,” said Popkorn Communications founder Gaurav Patra.
The company will help channelise and streamline content to drive brand forward as well as build a relationship with the target audience. Its bouquet of offerings include devising meaningful and relevant content marketing solutions in the form of article posting, e-newsletters, social media, blogs, video posting, case studies, infographics and mobile marketing.
The company targets a range of verticals right from lifestyle, e-commerce, consumer technology, automobile, hospitality, entertainment, education, real estate and consumer durables.
“The audience today is young, dynamic and increasingly mobile. Our challenge will be to grab their attention through content that could be a visually appealing comic strip, a hard hitting video or simply images that convey much more beyond words. The idea is to capture the essence of what a specific brand wishes to communicate to its audience and then do so using tools that are effective even if unconventional,” he added.
AD Agencies
Advertising Rocks Season 4 returns to Goafest 2026 with musical flair
Industry talent takes centre stage as music meets creativity at Goafest
MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.
Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.
Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.
Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”
Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”
Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.
