MAM
Poonawalla Fincorp’s Raksha Bandhan film redefines sibling bond
Mumbai: Poonawalla Fincorp Ltd, a Cyrus Poonawalla group promoted non-deposit taking systemically important non-banking finance company (ND-SI-NBFC), released a special film on the occasion of Raksha Bandhan to celebrate the unique bond between a brother and a sister and how the relationship has evolved with changing times. The film narrates some heart-touching moments between a sibling duo and highlights the pivotal role played by the sister in fulfilling her brother’s dreams with a new perspective in modern times.
Poonawalla Fincorp MD Abhay Bhutada said, “The film serves as a much-needed breakthrough in the way sibling relationships are viewed in the society. The essence of the campaign stems from the fact that sisters are also equally capable of providing unwavering support to their brothers, be it emotional or tangible. Through this film, we aspire to boost our value proposition as an end-to-end digital lending NBFC that offers instant and hassle-free loan disbursals. Our instant personal loan offerings enable your and your loved one’s dreams.”
Released on the company’s digital channels, the film highlights the endearing bond between a brother and sister by depicting the friendly banter and mischief that ensues in the household. The younger brother is an aspiring fashion designer and dreams of visiting Paris, the fashion capital of the world to excel in his career. On the day of Raksha Bandhan, his elder sister finds out that her brother has qualified for an internship with a design studio in Paris. Overjoyed, she decides to step up and support her brother’s dreams by sponsoring his ticket to Paris, with the help of Poonawalla Fincorp’s collateral-free personal loan offering. The young and budding fashion designer is overwhelmed with emotions and hugs his sister affectionately, expressing his gratitude.
This heart-touching tale signifies the importance of breaking down stereotypical barriers and treating familial relationships and the bond not defined by gender, roles, or any other factors. It also highlights how Poonawalla Fincorp’s convenient and accessible financial solutions empower family members to enable their dreams.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
