Ad Campaigns
Poonawalla Fincorp launches ‘Kya se Wah’ campaign
Mumbai: Poonawalla Fincorp Ltd. (erstwhile Magma Fincorp), a Cyrus Poonawalla Group promoted non-deposit taking systemically important non-banking finance company has launched the ‘Kya se Wah’ campaign. With this campaign the company aims to help doctors, chartered accountants, and business owners upgrade their space in a stress-free manner. The campaign has two short films which highlights the issues of small businesses and professionals and how Poonawalla Fincorp can fulfil this need by helping them transform their business or practice.
The ‘Kya se Wah’ campaign addresses the fact that first impressions matter. And how Poonawalla Fincorp is making sure that through its business and professional loan offerings, the customers can upgrade their business, clinic, and practice by a simple click.
The campaign leverages light-hearted humour to engage with the audience. It also establishes the fact that the entire loan approval process with Poonawalla Fincorp is digital and how it helps professionals and businesses achieve more.
Poonawalla Fincorp managing director Abhay Bhutada said, “At Poonawalla Fincorp, we always believe in offering best-in-class and customer-centric products and solutions to fulfil the financial needs of our customers. With our digital first approach we offer swift and smooth disbursals. This campaign aims to create awareness for our brand and product offerings. This will give us an opportunity to kickstart our audience engagement and highlight our value proposition of being the end-to-end digital lending NBFC offering hassle-free experience to our customers.”
Poonawalla Fincorp’s business loans and professional loans can be used to purchase new equipment, improve office infrastructure, and more. With the ‘Kya se Wah’ campaign, the NBFC wants to encourage and help business owners and professionals to grow, upgrade, and upscale in just a few simple steps.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
