MAM
Pond’s Men announces Gully-Boy starrer, Siddhant Chaturvedi, as their new brand ambassador
MUMBAI: Pond’s Men is set to change the scene with their new brand ambassador, the much loved MC Sher, Siddhant Chaturvedi, of the Gully Boy fame. With an ultimate focus on upgrading the face care game for men, the brand rolled out its communication under the maxim #SceneChangeKar.
Through a unique digital-first outreach, the brand has released a series of short videos capturing the essence of the #SceneChangeKar attitude – inspiring the millennial men of today to take charge of their skin. With a targeted focus on prevalent skin concerns, the brand offers easy and convenient solutions to combat everyday issues. The range includes face-washes such as Pimple Clear for acne-free skin, Energy Bright for instant revitalisation and Pollution Out for protection against everyday pollutants. The brand also offers face creams such as Oil Control for a matte finish look, Daily Defence which guards the skin from harmful UV rays and Energy Burst face gel for healthy and fresh skin. As part of the refreshed communication, the product packaging has also been revamped.
Talking about the campaign, Prabha Narasimhan, Category Head, Skincare, at Hindustan Unilever Limited said, “In recent times, we identified that young men are actively seeking solutions to a host of skin concerns. The changing trends point towards the willingness of today’s men to invest in grooming products, indicating that the industry is no longer comprising of just the female care segment. This has led to the expansion of the Ponds Men’s range and our renewed communication – #SceneChangeKar featuring the Gen-Z star, Siddhant Chaturvedi, who will augment this narrative. With his vivacious and go-getter personality, Siddhant was a perfect fit for the brand and we are very excited to see how this will pan out.”
Further speaking about the association, Siddhant Chaturvedi, added, “I am extremely glad to have partnered with Pond’s Men’s for their new #SceneChangeKar campaign. Especially in today’s time, where men more than ever are looking for convenient skin care products that target specific problems, the Pond’s Men range is quite an apt solution. I am quite eager to share this with all my fans, who will hopefully also get hooked on to it, like I have.”
Pond’s Men products are available across ecommerce platforms as well as leading departmental stores.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
