Brands
PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials
Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.
With a career spanning over three decades and a pan-India appeal, Raveena Tandon brings her resonating persona to the brand, aiming to connect with consumers across various working age groups.
“PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said PoloQueen director and CFO Udit P Sanghai.
Raveena Tandon is already a household name, and her association also fits into PoloQueen’s FMCG strategy. She will be at the forefront of PoloQueen’s upcoming promotional campaigns, which are designed to cement the brand’s market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment that has products such as PoloQueen’s Shudh range of dishwashing liquid and bar and PoloQueen’s Slickwrapp products.
Talking about her role as a brand ambassador, Raveena Tandon said, ” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”
The partnership is expected to provide PoloQueen with a competitive edge, and through Raveena Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
The pandemic has also resulted in a change in consumer behavior in the context of home hygiene, leading to an increase in awareness and usage of such products. While PoloQueen’s long-term goals include expanding its product portfolio and gaining market share in existing geographies, the immediate focus is establishing brand loyalty and growth. The collaboration with Raveena Tandon is a strategic move that fits seamlessly into this vision.
The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena’s image.
Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen’s strategies marks a significant step in this direction.
PoloQueen, with its rich legacy stemming from the famous textile company House of Rajkamal, continues to uphold the highest level of integrity and commitment in its diverse activities, ranging from FMCG products to agro processing and establishing a state-of-the-art data centre under its multi-divisional operations.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
