Brands
Policybazaar launches ‘Ashray’, a heartfelt film on power of health insurance
MUMBAI: Policybazaar, one of India’s leading insurance platforms, has unveiled an emotional short brand film titled ‘Ashray’, inspired by the true story of a young boy whose family’s resilience and timely health insurance cover became their greatest source of hope in a time of crisis.
The film recounts the story of little Ashray, who suffered a life-altering accident while playing with colours on Holi. His father, Sunny Bhatia, faced every parent’s worst nightmare: a sudden medical emergency that demanded prolonged treatment and mounting expenses running into lakhs of rupees. As bills piled up and the family struggled to cope, their health insurance policy emerged as a lifeline, covering critical medical costs when they needed it most.
Ashray’s journey is one among many that reflect why health insurance is not a luxury but a necessity for every Indian household. The film serves as a poignant reminder of how unpredictable life can be and how being prepared can mean the difference between despair and hope.
Even after seven years, Ashray continues to receive world-class neuro-rehabilitation care, a journey made possible through the family’s health cover. Through ‘Ashray’, Policybazaar underscores its commitment to making health insurance accessible, affordable, and easily understood by every Indian family, ensuring that no one has to compromise on quality healthcare for their loved ones.
Speaking about the film, Sunny Bhatia, Ashray’s father, said, “I wanted to share Ashray’s story so that more families understand how crucial health insurance is. Life can change in an instant, and the right health insurance can make all the difference. Policybazaar has given me the platform to share our journey, and I hope more and more people see this and start taking health insurance seriously. No family should have to face such a crisis unprepared.”
Policybazaar head – brand marketing Samir Sethi added, “At Policybazaar, we’ve always believed that the true impact of insurance lies in the lives it transforms. Ashray’s story is a powerful reminder that health insurance is more than a policy, it’s a shield that protects families from life’s most unpredictable challenges. Through this film, we want people to see the human side of insurance, the comfort it brings, the security it ensures, and the hope it sustains.”
Policybazaar continues to work towards simplifying health insurance for millions of Indians, helping them choose the right policy, offering seamless claims assistance, and supporting families during medical emergencies. The brand remains committed to raising awareness around financial preparedness in healthcare, urging people to act today so that they are never caught unprepared in times of crisis.
The ‘Ashray’ brand film is streaming across Policybazaar’s digital platforms and social media channels. Viewers are encouraged to watch and share the story to spread awareness about the importance of health insurance in safeguarding families against medical uncertainties.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
