Ad Campaigns
Policybazaar brings back Kapil Sharma in its humorous new brand campaign
Mumbai: Policybazaar brings back the comedic genius of Kapil Sharma with a series of ad films marking his return as the brand ambassador. The actor-comedian, who collaborated with the brand in the past for the witty campaign Ullu-Thullu, is back with his signature style to educate customers about the benefits of comparing and buying insurance.
By infusing humour in a complex category like insurance, Kapil Sharma makes the best use of his mass appeal to take the message far and wide. The entertainer’s iconic style makes him a natural choice for the campaign, which is in line with the brand’s larger mission of simplifying insurance and making it more relatable for the masses. This partnership promises a delightful journey ahead with more ads in the series to be rolled out soon.
Policybazaar head of brand marketing Samir Sethi said “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”
While a lot of two-wheelers ply uninsured on Indian roads, car insurance is often treated as a run-of-the-mill purchase with little thought being put into it. The ads focus on these two target segments. While car insurance buyers are advised to compare on Policybazaar and save up to Rs 8000, two-wheeler owners are educated to buy motor insurance to save themselves from theft or legal consequences. The campaign emphasizes on how Policybazaar can make their motor insurance purchase more transparent, seamless and affordable.
Talking about the conceptualisation, the MagicCircle Communications agency managing director Hemant Misra said, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”
Policybazaar continues to lead the charge in transforming the way insurance is purchased in India. With this launch, Policybazaar reaffirms its commitment to its mission of #HarFamilyHogiInsured aligned with the IRDAI’s vision of a fully insured India by 2047. Customers can look forward to an entertaining and informative journey as they explore their insurance options, choose the best one for them and save up on premiums.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
