MAM
Pocket FM joins Zepto-Shaadi.com var-vadhu bromance with dash of humor
Mumbai: Audio entertainment leader Pocket FM has entered the viral saga of Zepto and Shaadi.com with its own storytelling flair, delivering a clever and hard-hitting carousel post. Adding humor to its impressive milestones, Pocket FM shows it can deliver drama, playfulness, and entertainment.
In its viral LinkedIn post, Pocket FM seamlessly blends wit and achievements, showcasing its milestones, including global expansion and 75,000 audio series available in under 10 seconds.
Pocket FM VP of brand marketing & communications Vineet Singh remarked, “We couldn’t resist jumping into the fun! We couldn’t just watch from the sidelines when storytelling is our forte! This post is our way of saying—whether it’s drama, growth, or humor, Pocket FM always delivers. And let’s be honest, if there’s a trend with deliveries involved, who better to join the party than the ones delivering 75,000 plus stories faster than your next grocery bag?”
Adding to the Zepto-Shaadi.com bromance, Pocket FM crafted an entertaining var-vadhu twist on Instagram. While Zepto promised a Manyavar outfit in 10 minutes and Shaadi.com admitted that finding the var-vadhu takes longer, Pocket FM delivered its punchline: “Why wait? We deliver the var-vadhu’s audio series in less than 10 seconds!”
Hmm! Didn’t Dangal Play take the same tack? Who came first?
Pocket FM can argue it out with Dangal; we will just write about both!
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
