MAM
Pocket FM joins Zepto-Shaadi.com var-vadhu bromance with dash of humor
Mumbai: Audio entertainment leader Pocket FM has entered the viral saga of Zepto and Shaadi.com with its own storytelling flair, delivering a clever and hard-hitting carousel post. Adding humor to its impressive milestones, Pocket FM shows it can deliver drama, playfulness, and entertainment.
In its viral LinkedIn post, Pocket FM seamlessly blends wit and achievements, showcasing its milestones, including global expansion and 75,000 audio series available in under 10 seconds.
Pocket FM VP of brand marketing & communications Vineet Singh remarked, “We couldn’t resist jumping into the fun! We couldn’t just watch from the sidelines when storytelling is our forte! This post is our way of saying—whether it’s drama, growth, or humor, Pocket FM always delivers. And let’s be honest, if there’s a trend with deliveries involved, who better to join the party than the ones delivering 75,000 plus stories faster than your next grocery bag?”
Adding to the Zepto-Shaadi.com bromance, Pocket FM crafted an entertaining var-vadhu twist on Instagram. While Zepto promised a Manyavar outfit in 10 minutes and Shaadi.com admitted that finding the var-vadhu takes longer, Pocket FM delivered its punchline: “Why wait? We deliver the var-vadhu’s audio series in less than 10 seconds!”
Hmm! Didn’t Dangal Play take the same tack? Who came first?
Pocket FM can argue it out with Dangal; we will just write about both!
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
