MAM
Pocket FM appoints Suyog Gothi as VP and India c0untry head
Mumbai: Audio series platform Pocket FM has announced the appointment of Suyog Gothi as VP and India country head. In this role, Suyog will spearhead the company’s operations in India, working closely with co-founders Rohan Nayak and Nishanth KS.
Suyog joins Pocket FM with diverse experience, having previously served at PhonePe, where he last headed the merchant lending division. Suyog earlier played a pivotal role in scaling up PhonePe’s UPI payments business, showcasing his leadership and strategic acumen in launching and managing the business at scale.
In expressing his excitement about joining Pocket FM, Suyog Gothi stated, “I am thrilled to be part of Pocket FM, a company that is truly revolutionizing audio entertainment. I look forward to advancing our mission, fostering innovation, and empowering voices across the nation’s diverse auditory landscape.”
At Pocket FM, his responsibilities include overseeing operations in India and implementing strategic initiatives to further strengthen Pocket FM’s dominance in the market. He will play a crucial role in driving the company’s growth across India, with a focus on scaling up the user and writer community and driving sustainable growth.
Pocket FM co-founder and COO Nishanth KS commented on the appointment “We are delighted to welcome Suyog Gothi to the Pocket FM family. His proven track record and strategic vision align seamlessly with our goals for expansion and innovation. We are confident that Suyog will play a pivotal role in scaling up Pocket FM’s success in India.”
A graduate of IIT-Madras, Suyog has an impressive track record, having contributed significantly to the success stories of companies like Phonepe and Flipkart. His legacy in growth-focused responsibilities makes him a valuable addition to Pocket FM’s leadership team.
Suyog Gothi’s appointment reflects Pocket FM’s commitment to attracting industry-best talents and fostering continued growth in the rapidly evolving digital entertainment landscape.
MAM
Spykar launches Ikemen denim line with Vidyut Jammwal
‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
MUMBAI: Tight is out, loose is in and denim just got a whole lot more comfortable. Spykar has unveiled its latest denim fit, Ikemen, with a pan-India campaign fronted by Vidyut Jammwal, betting big on the growing appetite for relaxed, expressive silhouettes among younger consumers. The launch arrives as fashion cycles swing firmly back to 90s-inspired baggy fits, with Gen Z and Gen Alpha audiences increasingly favouring comfort-led, gender-neutral styles over restrictive tailoring. Spykar’s Ikemen positions itself squarely within this shift, offering a looser, more fluid silhouette designed to reflect evolving ideas of individuality and everyday wear.
At the centre of the rollout is the ‘Stay Hip, Stay Loose’ campaign, which leans into both cultural and stylistic cues. “Hip” signals a trend-aware, youth-driven mindset, while “Loose” underscores ease, movement and a more relaxed relationship with fashion, an idea that resonates with a generation less interested in fitting in and more focused on standing out on their own terms.
Jammwal’s presence adds a distinct edge to the campaign. Known for his agility and action-driven screen persona, he embodies the brand’s pitch of effortless confidence and unrestricted style positioning comfort not as a compromise, but as a statement.
Spykar’s CEO and Co-founder Sanjay Vakharia framed the launch as a response to a visible consumer shift. The move, he indicated, is not just about introducing a new fit, but about aligning with changing style codes where versatility, ease and self-expression take precedence over rigid fashion norms.
The campaign will roll out across multiple platforms, including digital films, social media storytelling and curated style edits, as the brand looks to push Ikemen into mainstream fashion conversations. With seasonal look guides, trend-led content and ongoing engagement, Spykar is aiming to turn a silhouette into a cultural signal.
In a market where denim has long been defined by slim and skinny fits, Ikemen marks a deliberate pivot, one that mirrors a broader industry recalibration. As wardrobes loosen up, brands are discovering that the real fit consumers are chasing is not just about size, but about freedom.
