MAM
PNB MetLife Junior Badminton Championship surpassed its own 2022 record
Mumbai: PNB MetLife Junior Badminton Championship (JBC) has concluded its seven editions achieving a record recognised by the World Record Certification Agency (WRCA). The seven editions secured the title of the ‘Most kids participating in a Badminton Championship in multiple cities,surpassing its own record set in 2022.
Launched in 2015, PNB MetLife JBC has evolved into one of the nation’s annual open platforms for young badminton enthusiasts, engaging over 41,000 participants in more than 28,000 matches over the past 7 editions. MetLife JBC, contributing to the growing anticipation around the event each year.
Journeying right from its humble beginnings in 2015 across four cities, the championship has expanded exponentially, covering 10 cities in the latest 7 edition. The anticipation builds annually as players and badminton enthusiasts eagerly await this event, contributing to its growing popularity. The 7 edition witnessed extraordinary participation of 8257 young champions, reflecting the championship’s commitment to fostering badminton talent at the grassroots level.
Asian Games Gold Medallists as Mentors: The 2023 edition saw the inclusion of Asian Games gold medallists, Chirag Shetty & Satwik Rankireddy, who have recently been nominated for the Khel Ratna as PNB MetLife JBC mentors. Their invaluable guidance and expertise significantly contributed to the championship, inspiring young talents to aim for excellence and enhancing the event’s prestige.
Beyond records and numbers, JBC remains a significant platform for aspiring young badminton players. Initiatives like the JBC Boot Camp, an online badminton academy offering tutorial videos by renowned coaches and badminton players, including U. Vimal Kumar, Vijay Lancy, Anup Sridhar, and JBC Mentors Satwik & Chirag covering topics such as badminton techniques, mental ability, fitness, and nutrition. These tutorial videos from badminton stalwarts, provide young athletes professional training across three levels – Basic, Intermediate, and Advanced.
Another initiative introduced was the JBC Virtual Dugout. This initiative was launched during Covid-19 that gave young shuttlers an opportunity to directly connect with the top badminton players and experts from the safety of their homes and seek advice and tips on how to stay fit and practice their skills to come-back strong post lockdown. These experts also encouraged the young athletes to ‘Eat Right, Play Hard’ and offered advice on how to retain focus and mental strength.
PNB MetLife MD and CEO Ashish K Srivastava expressed, “The PNB MetLife Junior Badminton Championship has evolved into a catalyst for talent development in badminton, nurturing emerging athletes into future stars. The extraordinary feat of securing the World Record for the highest number of participating kids in a badminton championship for two consecutive years underscores our commitment to shaping the future of badminton in India. As we look ahead to future editions, our focus remains on promoting sports and youth development on a broader scale, actively contributing to the growth and well-being of young athletes across the country.”
PNB MetLife head of marketing Sourabh Lohtia added, “As we celebrate the success of the 7 edition of JBC, our commitment to expanding its reach and impact in the future remains strong. The journey from a modest 300 registrations in 2015 to shattering the world record with 8255 participants in the 2023 edition illustrates the escalating interest from aspiring shuttlers, emphasising the prominent standing PNB MetLife JBC has achieved. We are confident in the continued success of JBC and anticipate even larger participation from young shuttlers in future editions.”
Rewarding Excellence: In the 7 seasons, Rs 30 Lakhs were awarded to the young champions across 10 cities. Furthering the mission to safeguard and empower Indian aspirations at the world stage.
Overview of PNB MetLife’s JBC Journey:
· 2015: Launched with 4 cities, witnessing over 3000 registrations.
· 2016: Expanded to 8 cities, with 5500 registrations.
· 2017: Reached 10 cities, with over 5800 registrations.
· 2018-2019: Continued growth, expanding to 10 cities and attracting over 8000 and 9500 registrations respectively.
· 2019: JBC Boot Camp launched, offering online training modules by renowned coaches and players.
· 2022: Expanded reach to 12 cities, attracting over 8000 registrations.
· 2023: Covered 10 cities, attracting 8257 participants.
· Overall: Since inception in 2015, PNB MetLife JBC has engaged over 49,000 participants, with over 34,000 matches played.
PNB MetLife believes that physical fitness is as important as the fiscal fitness of individuals.
As PNB MetLife continues its journey to promote badminton, the 7 edition of JBC stands as a testament to the championship’s evolution and its pivotal role in shaping the future of Indian badminton.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
