Event Agencies
PNB MetLife assigns digital mandate to Jack in the Box
MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.
The 120 Media collective president and chief operating officer Kaizad Pardiwalla says, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”
He further adds, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”
Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company. With offices in Mumbai and Delhi, the client roster includes Unilever’s Surf Excel, Bru, Vaseline, Lakme and BeBEAUTIFUL; Godrej No. 1, Charmis, Tata Motors among others.
PNB MetLife chief marketing officer Nipun Kaushal mentions, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”
The 120 Media Collective is a digitally oriented company that helps brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetises, creates engagement around and promotes multi-platform content for audiences and brands globally.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
