Ad Campaigns
PNB Housing’s campaign: Celebrating personal independence in home ownership
Mumbai: PNB Housing Finance today unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it. The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions.
Homeownership is an emotional journey for individuals – beyond the physical walls of the house, it reflects their sense of liberation and serves as a launch pad for personal aspirations. The campaign video features a young, modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.
PNB Housing Finance MD & CEO, Girish Kousgi, commented, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming homeowners early in life and unleashing their true potential. Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow. PNB Housing Finance recognizes the profound significance of home ownership and aims to fulfil this dream for millions of individuals across the country.”
The multimedia campaign has been extended across print, cinema and digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.
PNB Housing Finance is one of the leading housing finance companies in India and offers attractive features like extended 30-year repayment tenure, loans up to 90 per cent of property value, easy application process, doorstep service, and timely disbursement of loans, among others. Further, its digital onboarding platform ACE facilitates a seamless journey for customers, right from KYC and verifications to disbursements and loan account management.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
