Ad Campaigns
PNB Housing Finance’s #DiwaliApneGharShiftingWali campaign sparks home ownership dreams
Mumbai: Diwali – the Festival of Lights – is a special occasion, when people come together to celebrate joyous moments with their near and dear ones. It marks the beginning of new journeys and milestones that illuminate our lives with happiness and positivity for the future. To capture the essence of festivities and spirit of abundance, PNB Housing Finance, one of India’s leading housing finance companies, launched its new brand campaign #DiwaliApneGharShiftingWali.
The campaign portrays the quintessential feeling of homecoming, seasoned with humour and light-hearted conversations among a group of office colleagues, who typically need to travel to their hometowns to spend the festival with their loved ones. However, in a turn of events, one of them quips with the fact that he is moving to his ‘own home’ this Diwali, leaving the others stunned. The brand film aptly captures the emotions of joy, pride and fulfilment one feels on becoming a home owner, where PNB Housing Finance is a constant companion in helping them achieve this major milestone in life.
PNB Housing Finance MD & CEO Girish Kousgi commented on the campaign, “Diwali is an auspicious time when people consider making significant investments for a brighter future. Home buying is one such decision, and at PNB Housing Finance, we aim to make this journey simpler and more rewarding for our customers. Our new campaign #DiwaliApneGharShiftingWali intends to celebrate the festive spirit with added warmth and happiness of moving to your own home, thus beginning a new chapter of life filled with hope, prosperity and abundance. We feel privileged to be part of such momentous occasions and milestones of our valued customers, and will continue to light up their lives by fulfilling their home ownership dreams in future.”
The campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.
PNB Housing Finance recently inaugurated its 100th Roshni branch, and first-ever all-women branch to strengthen its commitment to gender diversity and enhance the accessibility of its products & services for a wider spectrum of customers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
