MAM
#PMModiOnDiscovery enters top 3 trends on Twitter globally
MUMBAI: What started with a tweet from by survivalist and adventurer Bear Grylls announcing the upcoming Discovery Exclusive ‘Man Vs Wild with Bear Grylls and PM Modi’ has now turned into a Twitter storm with #PMModiOnDiscovery becoming one of the most used hashtags on Twitter to promote a television show ever.
It was the top trend in India on the day of announcement. The trend also made waves globally entering the elite top 3 trends.
People across 180 countries will get to see the unknown side of PM @narendramodi as he ventures into Indian wilderness to create awareness about animal conservation & environmental change. Catch Man Vs Wild with PM Modi @DiscoveryIN on August 12 @ 9 pm. #PMModionDiscovery pic.twitter.com/MW2E6aMleE
— Bear Grylls (@BearGrylls) July 29, 2019
In a span of less than 12 hours since the tweet first made an appearance, the hashtag has received reached a mindboggling 728 million people through over 204.2 K mentions by more than 206.2 K users as per the data from global media intelligence firm Meltwater. The show has received unprecedented buzz on the social media platform with no signs of it dying down any time soon.
Here are some of the interesting tweets made by the netizens:
Tune in on August 12 at 9.00 pm to catch @PMOIndia @narendramodi and @BearGrylls on @Discovery's Man Vs Wild as they venture into Indian wilderness to create awareness about animal conservation and environmental change! #PMModionDiscoverypic.twitter.com/3Pb9jPraVC
— United Nations India (@UNinIndia) July 29, 2019
Modiji: Rahul Bose paid Rs. 442 for 2 bananas
Bear Grylls: You guys pay money for food?#PMModionDiscovery pic.twitter.com/pC5nUhWkyh
— Sagar (@sagarcasm) July 29, 2019
Bear Grylls with a pleasant surprise on International Tiger’s day with a ‘Wild’ side of PM Modi to create awareness on animal conservation! #PMModionDiscovery #TigerStateOfIndia #WorldTigerDay pic.twitter.com/uaV0Gqzl6r pic.twitter.com/7YZi7coVid
— Geetika Swami (@SwamiGeetika) July 29, 2019
Visuals to die for! Shri @narendramodi ji features in an episode of #manvswild shot in India and hosted by @BearGrylls. These visuals are proof enough to witness a New India where the Prime Minister walks the talk. Naman! #PMModionDiscovery pic.twitter.com/vzdSMXZzPW
— Varidha husaain (@Varidhahussain) July 29, 2019
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
