Brands
playR continues to elevate the game for players
Mumbai: Being the official merchandise partner of well renowned teams such as Chennai Super Kings (CSK), Mumbai Indians (MI), Rajasthan Royals (RR), and Punjab Kings (PBKS), playR is a well known sports equipment manufacturer with its wide range of equipment and accessories which include gloves, pads, balls, bats, bags, etc. With its slogan, “Let’s play”, playR ensures efficient and reliable products catering to the needs of the players.
playR always comes up with equipment that is extremely innovative and flexible to use for all players whether experts or amateurs. With its innovative equipment, playR continues to keep its audiences engaged and determined when it comes to cricket.
Notable highlights include:
1. Cricket Gear Bag: Your Ultimate All-in-One Solution for Cricket Equipment.The Cricket Gear Bag is meticulously crafted with the modern cricketer in mind. It offers ample storage space and intelligently designed compartments to accommodate all your cricket gear, including bats, pads, gloves, helmets, and more. No more juggling multiple bags or struggling to find the right equipment – everything you need is neatly organised in one place. It eliminates the hassle of carrying multiple bags, ensures your gear stays organised, and simplifies your cricketing experience.
2. Superior Batting Equipment: playR’s specially crafted cricket bats deliver unmatched power and precision. Designed with the needs of professional and amateur cricketers in mind, these bats provide exceptional balance, superb grip, and optimal weight distribution, enabling batsmen to dominate the game.
3. High-Performance Gloves: playR’s gloves and pads offer a perfect blend of comfort, protection, and flexibility. These specially designed gloves provide excellent grip, shock absorption, and breathability, enhancing players’ confidence and dexterity on the field.
4. Premium Cricket Balls: playR’s cricket balls are hand-crafted and engineered to deliver consistent performance and durability. These high-quality balls provide excellent seam control, swing, and bounce, ensuring an exhilarating experience for bowlers and fielders.
Speaking about the partnership, playR CEO Ravi Kukreja expressed his views, saying, “We are incredibly excited to partner with some of India’s most popular IPL teams. This collaboration presents a tremendous opportunity for us to connect with a larger audience and foster increased engagement between fans and their beloved teams. The IPL has revolutionised the sports merchandise market in India, and our objective is to offer fans the finest sports merchandise and equipment available. This partnership between playR and the IPL teams is a testament to the brand’s commitment to excellence and its understanding of the dynamic nature of the IPL. With the launch of these innovative products, playR aims to revolutionise the cricketing landscape and further strengthen its position as a leading sports equipment brand.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
